Profile of our Company
Founded in 2001, Ausupreme International Holdings Limited is a Hong Kong-based brand builder and retailer of health and personal care products focusing on the developing, marketing, selling and distributing of the branded products managed by us through our “澳至尊” sales and distribution network. Our health and personal care products can be broadly classified by nature into three major types : (i) health supplement products; (ii) honey and pollen products; and (iii) personal care products.
Our Group has successfully invoked the core value and focus of “澳至尊” — quality health and personal care products vastly sourced from Australia with active ingredients from extracts of natural resources to our consumers. We have so far developed and managed mainly three brands from Australia, namely “Organic Nature”, “Top Life” and “Superbee”. Most of our products are sourced from our well-established brand proprietors, produced and packaged either in GMP certified factories with licences to manufacture therapeutic goods issued by TGA or factory with HACCP certificate granted by SGS Systems and Services Certification Pty Ltd for liquid honey products.
Growing along with our brand reputation and customer base, our products are sold under our well established multi-channel “澳至尊” sales and distribution network, including retail sales at our self-operated specialty stores in Hong Kong and Macau, consignment sales (including counter sales and shelf product sales) at the consignee stores in Hong Kong and Macau, wholesale sales to individual and chain retailers, an online shopping platforms in China, online sales through our own website and distribution sales in Singapore via an exclusive distributor. We also sell our products in exhibitions and trade fairs.
We pride ourselves on the customer services provided by our well-trained sales promoters at our specialty stores and consignment sales counters, which enable us to build strong customer confidence and loyalty in the brands managed and products sold by us. Our well-established “澳至尊” brand and other brands managed by our Group have become known for health and personal care products sold in Hong Kong. Our Group has received numerous awards, some of the significant awards include “Hong Kong Top Brand” awarded by Hong Kong Brand Development Council and The Chinese Manufacturers’ Association of Hong Kong, “Hong Kong Brand Conscience Award” awarded by the Hong Kong Institute of Marketing, and “Medical Practitioners’ Most Trusted Brand of Natural Health Food” awarded by the Hong Kong Health Care Federation.